Importance of having an E-commerce platform for your business
The e-commerce market is a very competitive one to enter in, with website performance and speed playing a significant role for its success. Attractive offers and product choices are not sufficient to get ahead of the competition. Besides these two deterrents, user experience is also an essential factor. The user experience consists of the ease to use, reliability, and speed of the website. Among all the factors mentioned, website speed is another major factor because it directly impacts sales and conversions. A site’s page load time is a critical factor in determining ranking in Google’s search results.
E-commerce, is the process of buying and selling goods and services online at one single place. It refers to purchasing of goods over the Internet from anywhere in the world.
E-commerce has become a way of life in UAE recently. Gone are the days when people used products from the tech experts that were not available in the business district, they are now ubiquitous, thanks to increased internet usage and some daunting ads by e-commerce VIPs.
If your company offers a tangible variety of products and has a website, you have already entered into the exciting and profitable world of e-commerce. You might think it’s not worth the time or effort. But what if just one improvement could increase your monthly sales by $ 1,000? Maybe $ 10,000? Maybe even $ 100,000. Is it worth it then?
Typically, e-commerce sites integrate a payment gateway into their website to accept payments online to sell their products. They also have logistical partners to deliver the products to their customers’ place on time.
To start an online business, one must have an e-commerce store that consists of attractive visuals, accurate content, easy navigation, and ease of use. Ecom Energize the leading website development company uses various technologies like OpenCart, WordPress, Woo-commerce, Shopify, and other such technologies in developing an e-commerce site. The development of e-commerce has a significant impact on online businesses because we provide superior e-commerce services and install easy management tools that helps the seller to effectively manage the entire website, orders, payments and much more.
Compared to other traditional commerce methods, e-commerce is very cost-effective as it overcomes all kinds of limitations such as geographical barriers and low maintenance cost. E-commerce sites offer great exposure to sellers and buyers with various products in the diversified market.
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Here are few advantages of having an eCommerce website to sell, promote and market your brand's offerings:
- Ready to process a large number of requests
- Quickly access customer data.
- Customers get a less invasive experience.
- Simple for retargeting or remarketing for a customer
- Simpler to encourage impulse buying
- Reasonable employees
- A personalized online experience
- Simple to display bestsellers
- Sell internationally
- Day-to-day potential income
- Expand your neighborhood and reach globally.
To experience a good e-commerce experience, you must choose a friendly business site. To get the best results from your custom eCommerce website, it is essential to ensure that the eCommerce website development company uses the best tools and technology to create a user-friendly website. A variety of development methodologies and approaches will help to obtain the most significant return on investment.
It is always beneficial for business companies that have an e-commerce site. Some of the factors that highlight the importance of e-commerce are:
Appropriate
It is very comfortable to easily shop, buy and sell products with an e-commerce website. It is very much convenient to use an eCommerce site while sitting in one place.
Always available
You can deal with e-commerce sites at any time during the day or night. While this option is ruled out when shopping from the physical markets. For people who rarely get any time due to workload, e-commerce shopping is a boon for them.
Great platform
E-commerce offers you a great platform to reach consumers from different geographic ranges. For consumers, this is very beneficial as they can purchase products of their choice from any region. And for the seller, this makes the most profitable strategy to take your business to the next level.
Low cost
Due to automated processes, there is a meagre cost reduction. It is a cost-effective strategy to set an online store than compared to the brick-and-mortar shops. It helps the sellers in setting up the eCommerce shop, save on electricity bills and other expenses. A part of these lower costs can be passed on to customers in the form of discounted rates.
Economy
Since there is zero amount of spending on setting up and maintaining the infrastructure, sellers can save a large amount of money. On the contrary, they can spend more money on products, services, strategies, and promoting their goods.
Product information
E-commerce websites provide you with complete detailed information about the products with their pictures. However, it helps you get an idea of your product from looks to reliability and usability.
Gaining new customers through search engine visibility
Brands and relationships drive towards physical retail. In addition to these two drivers, virtual retail is also caused by traffic from search engines. It’s not unusual for customers to follow a link in search engine results and land on an e-commerce site they’ve never heard of before. This additional source of traffic could be the turning point for some e-commerce companies.
Establishing markets for niche products
Buyers and sellers of niche products can have difficulty locating each other in the physical world. Online, it is only about the customer searching for the product in the search engine and the list of products are available. One example could be purchasing old spare parts. Instead of throwing away old equipment due to lack of spare parts, today, we can locate parts very quickly online.
The Advertising and Marketing cost:
Organic search engine traffic, pay-per-click, sponsored ads and traffic from social media platforms are some of the advertising channels that can be cost-effective.
People
Automating payments, billing, inventory management, and other operational processes reduces the number of employees required to run an e-commerce setup.
Conclusion:
If you are inspired to run your e-commerce website but unaware of the technical codes, this is not a problem. Hire an eCommerce website developer dedicated to your website. And start revealing your mind about creativity with its tools and techniques. It is a wonderful way to showcase your internal business and marketing talent just by being at home and without building any outdoor commercial building. We hope this detailed article helps you to understand the importance of an e-commerce business.
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8 essential benefits of signing up with the Marketplace account Management Company
E-commerce has revolutionized the way people buy products. Customers prefer to shop online rather than purchase products from the store. Buying habits of customers have changed the way companies sell to customers. Market Management Service provider uses the online marketplace as the leading platform to sell its products to clients such as selling on Amazon, Noon, Souq, etc. and implement the best methods and strategies.
It is observed that market managers run into problems when ensuring smooth performance while managing their accounts on Marketplaces. Managing a portfolio on an eCommerce store that has over 1 million products and thousands of vendors that meet the requirements of more than 1 billion customers requires hard-to-implement actions.
Let’s discuss 8 essential tips and benefits of signing up with an e-commerce marketplace management company that ensures a high-quality experience for sellers and even the customers deliver better results in terms of conversion rates, return control, and cart abandonment rates.
Having your eCommerce account allows you to use specific landing pages based on keywords and index pages. The team of the eCommerce Marketplace Account Management, helps you to better target your customers with catchy titles, description and proper handling of the profile.
New companies also began to expand the e-commerce market management services. For a company to be successful and competent, it requires expert advice to implement e-commerce. The experts will help the business by providing advice on online content, formulating SEO strategies, and using other techniques that improve its presence in the online marketplace.
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Let's now jump on the amazing benefits of implementing the services of the Marketplace Management Company.
1. Increase visibility and helps to reach a wide audience
A well-optimized eCommerce marketplace account allows you to index in search engines properly and also helps potential buyers to find your products on the giant marketplace. It also gives you control over customers, where they can access the search result just by clicking on it.
2. Promote a new product
An eCommerce store is not just a place to sell your products. It is way beyond that! Having your sellers account on the eCommerce store also implies that you can advertise and create a promotion campaign of new products on such eCommerce portals. A marketplace place account management team will handle this task effectively and get your new products in the market to reach a mass audience by well optimizing your marketplace account.
3. Efficiently listing the products
It is essential to list the products as per the eCommerce shop guidelines so that they can reach and attract people looking for your products. A professional service provider will list the products by properly categorizing them, creating a relevant, unique title, meta tags, image alt tags to well optimize the sellers account page. Using the services from the right marketplace management company will help you to maximize the reach and visibility.
4. Ensure competitive pricing
Price war is everywhere now in this rapidly changing world. There are alternatives for most of the products available online. And when it comes to big eCommerce marketplaces, the price competition is cut-throat, irrespective of the visibility. How do you price your products optimally in such a situation? Professional experts do strong research and conduct competitive pricing analysis that enables them to arrive at a strategic price point relative to the competition that ensures a good profit margin for the sellers.
5. Increase brand visibility
As a search engine, to rank high on product search within the marketplace, keyword optimization is indispensable. That said, force-fitting keywords will only make it more difficult for your page to be visible. Trained resources not only help shortlist the right keywords but also richly integrate within the product page content. They also help develop impactful product descriptions that are primed to convert.
6. Helps boost sales
Sellers come to sell on marketplaces looking at the vast customer base. The customers are likely to shop more products while browsing through products on marketplaces. An eCommerce marketplace management company will help to boost sales by well optimizing the seller’s account.
7. Improved customer engagement and segmentation
Marketplaces provide room for a targeted customer approach to ensure effective selling and improves the overall customer experience. The customers will only take the decision to purchase if they find your product relevant to their requirements. And reading reviews and making the purchase has been there for a long time now, especially while shopping from eCommerce shops. The service provider will ensure to engage with the customers swiftly and respond to their queries on priority. So, while you focus on getting more business and revenue, the team of Ecom Energize will manage your account on the marketplace.
8. Access to a large number of customers
Everyone wishes to expand their business, and it can be only possible by reaching out to a wide audience. With several other competitors in the same market would make it a difficult task for you to get visibility, and a true professional marketplace account management team will ensure your brand’s visibility by reaching out to the mass audience and creating a buzz about your brand.
A profitable business model
There are several other advantages of eCommerce marketplaces, and it indeed is a scalable business model. It involves fewer risks but more optimization work. The marketplace account management company will dedicate adequate time and efforts to ensure your account is proper as per the guidelines and also generates revenue for your brand.
From the outside, the e-commerce marketplace looks like an extraordinary mix of products and other offerings. At the same time, internally, they are a mess of complexities that mix to create an exceptional user experience. To make e-commerce services look stunning to the outside world, it takes solid algorithms and intricacies from within.
Ecom Energize provides Amazon and Noon Marketplace Account Management services to assist emerging, small and medium-sized businesses in implementing e-commerce. We provide support to help e-commerce and multi-channel companies improve performance and profitability through strategy, technology, marketing, merchandising, operations, and financial planning. We have a dedicated Market Management Team to analyze your current business, identify the gap and work with you to grow your client base and increase revenue.
Whether you are already looking to strengthen your presence within a marketplace or wish to enlist your products for the first time, we can help you achieve your business objectives. We have a dedicated team trained to manage online brands across channels and are passionate about optimizing brand presence, driving traffic, and improve conversion rates. Let’s have a quick talk about knowing more about our services, and we will guide you through the entire process to get the best returns on investment.
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Top 10 E-commerce marketplaces that exist in UAE
The E-commerce business in Dubai has a bright future, and revenues are expected to double by 2022. Dubai has one of the fast-growing markets in the Middle East, with millions of internet users and has the highest internet penetration rate. There is a projection of explosive growth in the E-commerce industry until 2022 in the UAE, as online shopping is a new normal of shopping for everyone, especially during the pandemic, there was a huge spike in the number of people ordering from the E-commerce shops. Almost everyone is adopting this concept at a fast rate. However, there is much room in E-commerce still available for the new entrants to grow their businesses. Having a perfect E-commerce website with the latest features is the key to ensuring your online business’s success.
An E-commerce website is a current bridge between buyers and sellers as it has become the standard way to purchase goods and services. Moreover, E-commerce is taking its new version in a mobile app stream to attract users and make the purchase process within reach, making it very convenient for the customers.
Ecom Energize has done thorough research on industry wise E-commerce websites that will help business owners list their products on marketplaces as per their niche and allow consumers to fetch the right website for the type of products they are looking for!
We have compiled the details of the top 10 Best performing E-commerce Sites in the UAE that offer the type of products as per your requirements:
1. Amazon.ae
The very first and at the top of our list is Amazon.ae. Amazon is leveraging its global technological innovations to create more efficient operations for its customers and partners in the United Arab Emirates to enhance and provide a seamless customer experience. An individual can find anything on Amazon, from mobile phone covers to processors to car seats and much more, making it the best marketplace in UAE.
2. Noon.com
How can we miss out on Noon.com in our top 10 list? If you want to skyrocket your E-commerce business to the next level, then you should consider being a part of the Noon family.
With such a large client base and thousands of sellers already on the platform, it is pretty understandable why you need to start selling E-commerce at Noon.
But there are specific requirements that need to be fulfilled to become a part of this giant E-Commerce marketplace.
3. Dubaistore.com
A Marketplace Initiative by Dubai Economy, this emerging E-commerce site is a one-stop shop for all our requirements. Offering a wide product range, they also provide delivery across the UAE. They extend multiple offers and special deals that can easily entice a customer. With a creative name and a simple user interface, this store is bound to be on our list.
4. Mumzworld.com
Finding a place to get the best products for babies and moms is now very convenient. Mumzworld is here to make a mum’s life easier. It allows Moms to shop in the fastest, most convenient and cost-effective way. The company’s online retail platform provides the ability to search, compare and buy products from a variety of top local and international brands with the relevant information and reviews required to make the best decisions about newborn equipment and educational toys. Thus, allowing families to purchase products that are comfortable and appropriate for toddlers, babies and mothers or pregnant women.
5. LetsTango.com
On number 5 in our list we have- LetsTango.com that offers a safe, secure and easy-to-use shopping experience. The platform is designed to make the online store more convenient. They also provide instant shopping assistance along with the leading digital shopping experience in the form of chatbots.
At LetsTango, they provide the most convenient payment methods, including cash on delivery and credit card on delivery.
6. Carrefouruae.com
Carrefouruae has the widest market by serving in more than 30 countries in the Middle East, Africa and Asia, and it wholly owns operations in the region.
The site offers an unparalleled choice of over 500,000 food and non-food products and a typical locally-inspired customer experience to create great moments for everyone every day.
7. Dragonmart.ae
This is a prime example of modernization and adapting to the technological needs of today’s world. Dragon Mart is a successful outlet in the UAE. Being a household name, their E-commerce website is bound to be a huge hit. Their lifestyle-related products are widely popular and preferred by the population. Want to remain relevant just like them? Join us at Ecom Energize and we’ll tell you exactly how you can achieve the same!
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8. Luluwebstore.com
LuLuWebStore.com is a popular online marketplace in the UAE that offers a platform for sellers to list and sell their products to a large customer base. The website offers a wide range of categories including fashion, electronics, home and kitchen, books, and more.
9. Groupon.ae
Without a doubt, Groupon is the most liked website by customers with great deals, coupons and offers. It has strong partnerships with local businesses that are at the core of Groupon. It considers local businesses as their backbone. So, if you wish to target the local market and create a strong brand presence in the local region, Groupon is the best for your business. Groupon has a loyal customer base of 34 million active customers that enables the sellers to reach a mass audience, thereby increasing visibility and sales.
10. SharafDg.com
Sharaf DG has achieved a long way and crossed several milestones on its way to becoming one of the most successful retailers in the region. The first-ever Big-Box concept in the UAE started its journey as a 15,000 sq ft electronics store in Dubai. It has more than a million customers every month visiting their stores to make purchases and enjoy the exceptional service and atmosphere for which Sharaf DG is known.
Conclusion
So, these top 10 sites will help you to buy and sell even lesser-known items to big brands. Try out these websites and mention your experience in the comments. Apart from these major websites, we also have other niche platforms operating in the UAE like Namshi.com, Ounass.ae, Toolsmarket.ae and more.
If you wish to be a seller and create an account on ANY of these platforms, Ecom Energize is here to help you create, manage and optimize your account.
You are in good hands, because we are recognized as the top E-commerce marketplace management service provider in the UAE!
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